Insights
Insights
Notes on creative technology, AI, gamification and interactive experiences — from a studio that builds and operates them.
ARGs and community games: designing curiosity at scale
ARGs and puzzle hunts players solve together — Break The Code and the Syn City website ARG.
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Building digital products for children
Games, apps and AR for kids — from MaxiMundo to Yummy Galaxy.
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What are AI social agents?
Persistent AI characters on social platforms — and how to run them brand-safe.
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Gamification in retail
Turning everyday shopping into participation that runs for years.
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What is a Creative Technology Studio?
The category, defined — and how it differs from an agency.
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