Dr. Max · Product launch · 2026
MaxiMundo — A World of Care
A gentle digital world for ages 2–5, built end-to-end for Dr. Max — from pitch to a public launch across six countries.
The challenge
Dr. Max wanted to enter children's daily life, not just the pharmacy shelf — a gentle digital world for ages 2–5, delivered as a full brand moment, from pitch to public launch.
The system
In seven months, an end-to-end build: a zero-penalty game on Françoise Dolto principles — four worlds, nine mini-games and thirty-six original songs — wrapped in an integrated campaign (TV spot, TikTok, an original anthem) and a physical launch where Maxi's world was rebuilt for thousands of children at Destiny Park.
The outcome
Launched on iOS and Android across six countries on June 1, 2026 — an App Store conversion rate of 31% (roughly 1 in 3 people who see it, download it), national TV coverage and a 24-month live-ops partnership to keep the world growing.