Creative technology studio · est. 2011 · Bucharest

We build what brands
can't buy from a PowerPoint.

AI products, gamified platforms and interactive experiences for brands.

Gamify Growth is a Romanian creative technology studio — the special-projects team agencies and brands call for the briefs too new, too technical or too hard to build in-house. We design, build and operate AI products, gamified platforms, mobile apps and interactive installations end-to-end, from a 48-hour prototype to live ops.

Explore what we do Book a strategy session with Diana

★ Cannes Lions · Golden Drum · 5× Platinum · Effie · ADC — brands across 3 continents.

15+
years building
100+
international awards
100M+
retail reach
10M+
game downloads
30+
titles launched
60+
major brands

What we do

Five divisions. One studio you can hand the whole brief.

Pick one capability or give us the whole brief — from original game IP and AI-generated film to live social agents, gamification at national scale, interactive installations and one-off custom builds. Built in-house, full-cycle, from a 48-hour prototype to live ops.

01

AI Social Agents

Three live AI character agents across Instagram, X, Discord and WhatsApp. Persistent memory, supervised content, operator approval at every step.

View more → 02

AI Visual Media

Broadcast-ready video produced with AI: script to 4K. Ads, virtual influencers, music videos, anime series.

View more → 03

Gamification

Enterprise gamification, loyalty and interactive experiences at national scale — Carrefour infrastructure for 4+ years.

View more → 04

Interactive Walls

Sensor-driven interactive environments — 20 production-ready experiences across personal, collective and ambient modes. 100+ installations.

View more → 05

Games

Original IP and client games on Unity and custom frameworks. iOS, Android, Roblox, Steam, AR — full cycle, prototype to live ops.

View more →

Typical projects

AI Prototype2–6 weeks
Gamified Product2–6 months
Interactive InstallationEvent-based
Full Product Development6–18 months

Why now

In 2026, every brand will have its own AI agents. The question isn't if — it's who builds them.

Supervised, on-brand and production-grade — we already operate live AI agents and ship AI products today. Start before your competitors' agents start talking to your audience.

Book a call See AI Social Agents

Three AI character agents already live today — on Instagram, X, Discord and WhatsApp.

Selected work

A wall of proof.

Every tile is a service in action — shipped, measured, real. National records at Carrefour, live AI, Cannes-shortlisted activations.

Shop Like a Jedi — Carrefour
Carrefour × Publicis
Shop Like a Jedi
★ Cannes & Eurobest · 3 Silver Golden Drum
 Inna first AI QR code
Samsung × Leo Burnett
Inna — first AI QR on a magazine cover
 Benji Allosaurus AR
Carrefour
Benji Allosaurus — AR dino
 Dr. Leahu Space Academy
Dr. Leahu
Space Academy
 KFC WiFi Test
KFC × MRM
WiFi Test
★ FIBRA
 Radix Break The Code
Radix × Amber Studio · Dubai
Break The Code 2
1M+ dev community
 KFC Bites to Win
KFC × MRM
Bites to Win
★ Golden Drum · 100K+ downloads
 Orange 4G Fun Kit
Orange × Publicis
4G Fun Kit & Metro
500K+ downloads
 Paul Cherchez le Franc
Paul × MRM
Cherchez le Franc
 Magic Window AR
Dino Parc × Conan PR
Magic Window — AR
10 years live · 1M+ interactions
 Orange Finger Olympics
Orange × Publicis
Finger Olympics
 Caravana Carrefour
Carrefour
Caravana Carrefour
 Joaca-te si sarbatoreste
Carrefour
Play & Celebrate
 Carrefour Cards Collectables
Carrefour
Cards Collectables
 Novartis interactive medical storytelling
Novartis × Saatchi & Saatchi
Interactive medical storytelling
 Cif Cleans Romania
CIF × MRM
Cif Cleans Romania
★ Cannes Lions Shortlist · Effie
 The Art of Speech
TEDx × Mercury360
The Art of Speech
★ Platinum · Creativity Intl.
 Lumafit — fitness tracker, gamified
Lumafit
Fitness tracker, gamified
★ Platinum · Creativity Intl.
 Lays VR Free Kick
Lay's × In Touch Media
VR Free Kick
VR · in-mall activation
 OMO Kinect activation
OMO × Momentum
OMO Kinect
Kinect · BTL
 Ciuc Radler Slice a Lemon Kinect
Ciuc Radler × McCann
Slice a Lemon
Kinect · BTL
 AlphaBetty Saga Kinect
King × Dăescu Borțun Olteanu
AlphaBetty Saga
Kinect · BTL
 Bhaag Minister Bhaag civic game
Public game
Bhaag Minister Bhaag
Civic engagement · 10M+ players
Watch the full reel on YouTube

Case studies

Fünf Briefings, fünf Systeme, echte Ergebnisse.

Not a gallery — the thinking behind the work. The problem we were handed, and the system we built to solve it.

MINA × Lidl · Interaktive Installationen · 2026

RADAR Kids — Vier Spiele, ein Held

Die Herausforderung

MINA und Lidl wollten, dass der Kinderbereich von RADAR 2026 Ernährung und Bewegung ohne eine einzige Lektion vermittelt — für 5- bis 10-Jährige, die keine Anleitungen lesen und nicht warten.

Das System

Eine Welt aus vier Stationen, verbunden durch einen Helden — Pufărici, den Igel von Lidl. Kinder malen Kreaturen, die auf der Lagunenwand schwimmen, füttern vier Monster mit Lidl-Produkten, spielen mit den Handflächen auf einem projizierten Planeten und sprechen mit Pufărici in Echtzeit-3D. Überall dieselbe Regel: einem Sensor etwas zeigen — eine Kreatur antwortet in unter einer Sekunde.

Das Ergebnis

Alle vier Installationen liefen drei Tage live im ARCUB, Bukarest (25.–27. September 2026). 577 Kinderzeichnungen zum Leben erweckt, 48 Lidl-Produkte erkannt — und null personenbezogene Daten gespeichert.

Ganze Fallstudie lesen → Die 5 Filme ansehen →
Dr. Max · Product launch · 2026

MaxiMundo — A World of Care

The challenge

Dr. Max wanted to enter children's daily life, not just the pharmacy shelf — a gentle digital world for ages 2–5, delivered as a full brand moment, from pitch to public launch.

The system

In seven months, an end-to-end build: a zero-penalty game on Françoise Dolto principles — four worlds, nine mini-games and thirty-six original songs — wrapped in an integrated campaign (TV spot, TikTok, an original anthem) and a physical launch where Maxi's world was rebuilt for thousands of children at Destiny Park.

The outcome

Launched on iOS and Android across six countries on June 1, 2026 — an App Store conversion rate of 31% (roughly 1 in 3 people who see it, download it), national TV coverage and a 24-month live-ops partnership to keep the world growing.

Watch the TV spot → See the Destiny Park launch →
App Store ↗ Google Play ↗
Watch the campaign · 1M+ views
MaxiMundo filmMaxiMundo filmMaxiMundo filmMaxiMundo film
Visa Marketing Day — AI avatar generator
Visa CEE × Publicis Events · B2B event · 2026

Visa Marketing Day — Game On

Engagement before, during & after — banking partners competed live on the leaderboard.

See the recap →
Temptation Island — The Official Game
Antena · Entertainment IP · 2025

Temptation Island — The Official Game

Romania's #1 game · 100K+ players, with live ops dropping new episodes.

Watch the trailer →
Carrefour anniversary — crowd of thousands
Carrefour · Retail gamification · 2016–2020

Carrefour — Gamification as retail infrastructure

4+ years live · 100M+ reach · national record (1,547 simultaneous players) · Cannes shortlist.

Read the full case study →
Break The Code — Windows-98 codebreaking game
.Tech Domains × Amber Studio · Community ARG · 2022

Break The Code — a codebreaking hunt for developers

A global dev scavenger hunt — Discord community and independent playthroughs, incl. freeCodeCamp.

Read the full case study →

Who we serve

Built for the teams with the hardest briefs.

Agencies, brands and innovation leads call us for the work that's too difficult, too technical or too new to build in-house. We plug into your team as the interactive, AI and gamification engine behind the pitch.

CMOs Innovation teams Event agencies Retail chains Pharma brands Advertising agencies
Advertising agenciesPublicis, McCann, Oxygen, Tribal, MRM — we build what the pitch promised.
Innovation teamsR&D and labs shipping new formats fast.
Brand & marketing directorsBrands that want more than a campaign.
Event agenciesInteractive, on-site, built to run live.
Corporate innovationInternal teams exploring AI and engagement.
Product teamsExtra hands for hard, technical builds.

Interactive Walls

Walls that play back.

20 production-ready experiences across three modes — personal, collective and ambient. 100+ installations over 15 years.

Sound of Heartbeat
Personal
Sound of Heartbeat
Heart rate → AI-generated song
 Interactive Shadow
Ambient
Interactive Shadow
Silhouette · morphing
 AI Photobooth
Personal
AI Photobooth
AI selfie-to-portrait kiosk
 Signature Wall
Personal
Signature Wall
Generative art from motion
 Aurora Dance
Ambient
Aurora Dance
Particles · flow dynamics
 Tree of Growth
Collective
Tree of Growth
Live crowd-to-screen, AI-moderated
 Live Crowd Wall
Collective
Live Crowd Wall
Phone-to-screen aggregation
 Cinema Wall
Collective
Cinema Wall
Pre-film interactive ad · 1st in Romania
 Neon Flow
Ambient
Neon Flow
Light trails · motion tracking
 Sound Floor
Collective
Sound Floor
Body-driven physical floor
 Product Demo Wall
Collective
Product Demo Wall
Gesture-driven product proof
 Stardust Echo
Ambient
Stardust Echo
Particles · motion-reactive
 Bloom Cycle
Ambient
Bloom Cycle
AI · facial blending
 Shadow Alchemy
Ambient
Shadow Alchemy
Silhouette · particles
 Fluid Spirits
Ambient
Fluid Spirits
Fluid dynamics · ambient
 Waves of Perception
Ambient
Waves of Perception
Audio · wave distortion
 Pixel Grove
Ambient
Pixel Grove
Pixel · real-time mirror
View more

Recognition

Work the industry rewarded.

A selection from 100+ international & national awards across the studio's 15 years.

Shop Like a Jedi
Carrefour × Publicis · Cannes Lions & Eurobest Shortlist · 3× Golden Drum Silver · Effie Bronze
Cif Cleans Romania
CIF × MRM · Cannes Lions Shortlist · Effie Bronze
Orbit Chewmeter
Orbit · Wrigley × VML · 5× Platinum Creativity Intl. · AR
Coke Transformation
Coca-Cola × UM · Platinum & Gold Creativity Intl.
Coca-Cola Music Connections
Coca-Cola × MRM · Gold Creativity Intl.
TEDx — The Art of Speech
TEDx × Mercury360 · Platinum Creativity Intl.
Bite to Win
KFC × MRM · Golden Drum Silver
KFC WiFi Test
KFC × MRM · ADC*RO Top 3 · FIBRA
BCR Non-cash Transactions
BCR × Cohn & Jansen · Silver Creativity Intl.
Lumafit
Platinum Creativity Intl. · Apps

Trusted by

Brands & agencies that came for a campaign and stayed for a system.

Retail & TelecomCarrefourKauflandPennySun PlazaSimplomatPentruProfitOrangeVodafoneKFCPaul
BeveragesCoca-ColaPepsiSpriteHeinekenDesperadosCiucStaropramenBallantine’sPernod RicardNescaféDoncafé
FMCG & FoodFerreroKinderNutellaMilkaOrbitLay’sHenkelHead & ShouldersOMOMüllerLactalisOrkla FoodsAntrefrigJTI
Automotive & LifestyleRenaultVolkswagenAudiFaureciaRay-Banadidas
Finance & TechVisaINGBCRMicrosoftHPSamsungHuaweiBekoStoriaKingFlaminjoy
Health & PharmaDr. MaxDr. LeahuNovartisSanofiBayerMedLife
Media, Travel & CultureAntena GroupLürzer’s ArchiveTAROMThermeDinoParcOne Night GalleryDubai World Expo 2020
Real Estate, Energy & ServicesCeetrusEngieIpsosDurazivMarketing Clan

With advertising agencies — since 2011

Leo BurnettPublicisPublicis EventsStarcomSaatchi & SaatchiNurunMcCannMRMUMMomentumAmber StudioMercury360Graffiti PRVMLBBDODraftFCBSmartPointFlaminjoy · AmplifameFoodwise MarketingCohn & JansenOxygen PRWOPAJazzThree360 RevolutionConan PRThe Big FilmBackstageGriffinEjumpNetVibesFriends\TBWAIn Touch MediaCyber EventGodmotherOne Night GalleryMinaThe InstituteDăescu Borțun Olteanu

Why Gamify

Why teams keep coming back.

01

We build and operate

We don't hand off and disappear — we operate what we build, long after launch.

02

Full-cycle, in-house

From a 48-hour prototype to live ops — one team, no handover gaps.

03

We make the pitch real

The briefs too hard, too technical or too new for in-house — we ship what the pitch promised.

How we work

Designed like games. Built like infrastructure. Scaled like platforms.

A lean studio combining automation, emotional storytelling and proof-driven execution. We don’t just deliver — we operate what we build, through live ops long after launch.

↯
48-hour prototypes

An idea on screen before the meeting ends.

⟳
Live ops, not just launch

We operate what we build — live, monitored and improved long after go-live.

◎
AI, supervised

Every AI output is human-approved before it ships.

Diana Dragomir, Co-founder & CEO of Gamify Growth

The people behind it

Diana Dragomir — Co-founder & CEO

Diana has spent 15 years building Gamify Growth from an award-winning creative practice into a creative technology studio spanning games, gamification, AI video and live social agents. Her work has been recognized at Cannes Lions, Golden Drum and Creativity International, and the products she has shipped reach millions — from national retail systems to children's apps. On every project, you work directly with her.

Her full story → · Connect on LinkedIn ↗
Costin Dragomir, Co-founder & Chief Creative Officer of Gamify Growth

Costin Dragomir — Co-founder & Chief Creative Officer

Costin leads innovation, creative and R&D. Before Gamify, he was a Lead Game Designer at EA Mobile and Gameloft — Star Trek, Worms, Command & Conquer on mobile — and founded EA Mobile Romania's first original-IP team. He is the one asking «what if…?» before the client knows it's possible.

His full story → · Connect on LinkedIn ↗

FAQ

Questions, answered.

What is a Creative Technology Studio?

A creative technology studio designs and builds interactive experiences that sit between creative and engineering — combining AI, gamification, software, mobile apps and installations. Gamify Growth builds these end-to-end, from prototype to live operations.

What industries do you work with?

We work with advertising agencies, brands, innovation teams and event agencies across retail, FMCG, telecom, finance, pharma and entertainment.

Do you build custom AI products?

Yes — we design and develop custom AI products, including AI social agents, AI-produced visual media and AI-powered gamified platforms, with human supervision at every step.

Can you work with agencies?

Yes. Agencies call us as their interactive, AI and gamification engine — we build what the pitch promised, often white-label, behind your team.

Do you develop products from scratch?

Yes — full-cycle, from a 48-hour prototype through production, launch and live ops, with one in-house team.

Latest from Insights

Ideas from the studio

Insights

ARGs and community games: designing curiosity at scale

Read →
Insights

What are AI social agents?

Read →
Insights

Building digital products for children

Read →
See all insights →

Let's build

Got a brief everyone calls impossible?

Tell us what you're trying to move. You'll get a system back — often a working prototype within 48 hours.

Book a strategy session with Diana Email us Watch our work

Direct with the co-founders — no account team in between.

1 · Book a discovery call15 min — directly with Diana
2 · Get a system backPrototype in as little as 48h
3 · We build & operateFrom launch to live ops

We reply within 24 hours on business days.

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